This Privacy Notice aims to give you information about how we collect and process your data when you use the website.

This Privacy Notice covers any personal data you provide when you create an account, purchase a product, or otherwise interact with us.

We want to make sure you know who we are, how you can contact us, the personal data we process, how we use it, who we share it with, how long we keep it for, and the choices you have to exercise your legal rights.
This Privacy Notice covers the following topics:

UUFEY LTD is a company registered in England and Wales (company number 10372749) with a registered office at 46 Carriage Groove, Bootle, Liverpool, United Kingdom, L20 3JF

When we mention “Uufey Shoes”, “we”, “us” or “our” in this Privacy Notice, we are referring to UUFEY LTD.

For data protection legislation, we are the data controller of your data. We are registered with the Information Commissioners Office in the UK with reference ZA562057

We have appointed a Data Protection Officer who is responsible for overseeing questions concerning this Privacy Notice. If you have any comments, questions, or requests about this notice or how we handle your data, please address them to The DPO, 46 Carriage Groove, Bootle, Liverpool, United Kingdom, L20 3JF, or email us at privacy@uufey.com

If you have created an account with us or ordered items from us, or otherwise interact with our website, we will use your data in several different ways. The table below sets out how we use your data, showing what personal data we collect and why.

Category of Personal Data

Purpose for Processing

Name and contact details (such as email address, telephone number and postal address)

Deliver your purchase to you
Send you service messages by email or text, such as order updates
Send you information by email or post about our new products or services
So that you can book a fitting appointment
Fraud prevention and detection
To register you with a Uufey account.

Purchase information/history

Maintain records of your purchases with us
Deliver your purchase to you
Send you service messages by email or text, such as order updates
Send you information by email or post about our new products or services
Fraud prevention and detection
Make decisions about what Uufey adverts are shown to you as you browse the web.

Date of birth information

Fraud prevention and detection

Payment information

Take payment and give refunds
Fraud prevention and detection

Contact history with Uufey e.g. over the phone, email or on social media

Provide customer service and support
Train our staff

Information you provide when entering a competition or prize draw, playing games and completing surveys (including contact details and your actual entry)

To facilitate your participation in the competition or prize draw

Device information: information about your computer, phone or other device you use to view the website or app such as device type, operating system, hardware version, browser type, unique device identifier, IP address and advertising ID
Log information: information about how you use our website such as the types of content you view or engage with, the frequency and duration of your activities, access times, language, your IP address and pages you visit before or after navigating away from the website
Device and log information will not be associated with you as a named individual unless you are logged into your account

Improve our website and set default options for you (such as language and currency)
Showing you Uufey adverts as you browse the web
Fraud prevention and detection
Make sure the website is displayed and functioning correctly on your device (e.g. make sure pages load correctly on your device and that the displayed language and currency are correct for the country you are in)
Provide us with analytical information about the use of the website
Make the website secure
Make decisions about the pages, images and adverts to display to you on Uufey’s websites
Make decisions about the adverts you see on websites and apps that are not owned by Uufey
Associate different devices you use with each other so that the pages, images and offers you see across devices are consistent.

We ensure that the collection and use of your personal data are lawful. Therefore, for the purposes listed above, we only use your personal data if one of the following conditions apply:

  • You have given us your consent
  • We need your personal data for the performance of a contract you enter into with us, such as when you purchase a product through the website.
  • We need to comply with legal obligations
  • We need to protect your vital interests
  • Your data is necessary for the public interest, or
  • We have a legitimate interest in processing personal data.

We share your data with the following categories of companies as part of being able to provide our services to you:

Companies that help us get your order to you, such as payment service providers, warehouses operators, and delivery companies

Marketing service providers, such as marketing agencies and advertising partners who help us market our business

Technology service providers, such as companies that support our IT, help us analyse the data we hold, send communications to our customers, and help us develop and host our websites.

Professional advisors, such as companies that provide us with legal or financial advice

Credit reference agencies, law enforcement, and fraud prevention agencies, so we can help tackle fraud and other unlawful activities

Companies approved by you, such as social media sites

We will hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Whenever we transfer your data out of the UK or EEA, we attach a similar degree of protection to it (as it would receive in the UK or EEA) by ensuring at least one of the following safeguards is implemented:

We will only transfer your data to countries, territories, or sectors within a country that have been deemed to provide an adequate level of protection for personal data by the ICO and or European Commission.

The transfer is subject to a legally binding and enforceable commitment on the recipient to protect the personal data (e.g. through ICO’s or the use of European Commission approved standard contractual clauses).

Where we use service, providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.

The transfer is made subject to binding corporate rules.

The transfer is based on a derogation from restrictions on transferring personal data outside of the UK or EEA (such as where you give your consent, the transfer is necessary for the performance of the contract with you, or the transfer is necessary for the establishment, exercise or defence of legal claims).


Under the General Data Protection Regulation, you have several important rights available to you. In summary, those include rights to:

Be informed about how your personal information is being used (hopefully, this privacy notice explains it all)

Access the personal information we hold about you.

Request that we transfer elements of your data to another service provider.

Request us to correct any mistakes in the information which we hold.

Request the erasure of personal information concerning you in certain situations

Receive the personal information concerning you which you have provided to us, in a structured format or to ask us to transfer that information to another service provider

Stop any direct marketing.

Object to processing of your data

You can ask us to restrict or suspend the processing of your data under certain circumstances, for example, if you want us to restrict processing while the accuracy of personal data is being established.

Right not to be subjected to automated decision-making that significantly affects you. However, we will only use automated decision making in limited circumstances

Right to withdraw your consent, where the processing of your data is based on consent, you can remove it at any time

For further information on each of these rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

If you would like to exercise any of these rights, please:

Email, call or write to us at Privacy, 46 Carriage Groove, Bootle, Liverpool, United Kingdom, L20 3JF or email privacy@uufey.com, phone

+44 (0) 1519331758

Let us have enough information to identify you;

Let us know the information to which your request relates

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made many requests. In this case, we will notify you and keep you updated.

We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want, detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses, and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

We hope that we can resolve any query or concern you raise about our use of your information. If you are not happy with how Uufey Ltd manages your personal data, you have the right to lodge a complaint with a supervisory authority. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/.

This privacy notice was published on 10/10/2019 and last updated on 26/09/2020.

Any changes we make to this notice will be posted on this page.

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